There’s a book by Simon Sinek called Find Your Why, and it’s all about identifying your reason for having a business: why do you do what you do?
The same question can be applied to your rental property: why would a tenant choose your buy-to-let instead of another? Why would they pay you more rent? And why would they stay beyond their initial contract?
Asking yourself these questions helps you appreciate everything that’s already great about your rental property and how to seek out areas for improvement. It’s an integral part of owning a successful buy-to-let, both when it’s empty and occupied.
It’s also why we carry out interim inspections – not only to identify repairs, but also to ensure our landlords’ lettings portfolios keep up with the local market and stay ahead of government legislation.
So let’s look at how you can review the rentability of your buy-to-lets to keep them performing at their peak and pulling in the crowds.
Every business has an ideal customer, but the most successful ones are those that correctly identify their perfect client and make a real connection. If you think of any brands you have an affinity for – perhaps Apple for technology; Tesco for groceries; John Lewis for home furnishings – there’s almost certainly something specific that draws you to them.
The lettings market is no different and is made up of several target audiences:
If you look at your buy-to-let, is it obvious who you’re looking to attract, and are you in step with the neighbourhood? Schools get better or worse; transport connections develop; shops and businesses evolve with changing demographics.
Take a moment to review the local market: does your student-let have a more profitable future with professional sharers, or could your family rental make a perfect HMO?
Unsure how to fine-tune your buy-to-let for its most suitable audience? Drop us a line at info@piccoloproperty.co.ukfor some useful tips - we’re here to help you get it right.
When you think about checking into a hotel room, do you want to be reminded of the previous guests? They’re literally the last people you want to think about when you jump in the shower, and it’s exactly the same for your tenants.
Empty rooms show every flaw, but not everything that looks scruffy needs replacing. Plenty of superficial jobs require minimal expense but make an enormous difference to the overall impression.
Among the many removable signs of wear and tear from previous tenancies are:
Wondering if you’ve missed anything? Get in touch for some expert advice.
Your tenant’s first few hours and days in your buy-to-let form the foundations of your relationship. Little niggles make big impressions, and moving into a property with a fiddly door lock or heating that doesn’t work is simply not a great start.
Ultimately, anything that’s broken will need fixing at some point. Nothing improves or repairs itself, so delaying is simply holding off the inevitable while risking a showdown.
Use the following checklist to give your buy-to-let an eagle-eyed audit. Once you’re done, you can be absolutely sure that everything works as well as you think it does.
Knowing that everything works means you won’t be wondering when the phone will ring after your tenants check in.
The lettings market has become far more sophisticated in recent years, and renting a home is now a long-term lifestyle choice for many people. There was a time when tenants demanded far less than buyers, but we’ve seen that change a lot.
The good news is that people are willing to pay higher rents for better homes, so treat every tenant’s departure as an opportunity to make an upgrade, even if it’s a tiny one.
Uncertain whether your buy-to-let is falling behind the times? We’re here to help you keep on track.
Once your buy-to-let looks all ship-shape and pristine, it’s a shame to waste all that hard work with poor-quality promotion.
When choosing a letting agent, run a spot check on how they work. To ensure you get the best result, it’s essential for the marketing of your property to include:
What’s next for you?
Conducting a regular review of your buy-to-let for its presentation and place in the market will keep your investment looking great and in high demand among your ideal tenants.
Keeping our landlords’ rental homes current and competitive is our top priority, and we’d love to do the same for you. Give us a call on 01722 580059 or drop us a message at info@piccoloproperty.co.uk for a chat about your portfolio.
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